PSYC 215 Lecture Notes - Lecture 13: Social Influence, Normative Social Influence

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E. g. experiment: reporting grateful things in life improved life satisfaction and general physical health. Decline in happiness, especially when thinking about something neutral or unpleasant. Pursuit of happiness may be detrimental (high valuation of happiness) (may also go in both direction, not happy-tend to value it more) Very high level happiness can lead to riskier behaviour. E. g. children with very high happiness may have higher mortality risk. Changing beliefs or behaviour in line of most people do. Implicit and explicit (e. g. fashion trend; the elevator experiment) Good for coordinating people, make society more efficient. Ideomotor action: thinking about a behaviour makes it to happen more likely (overlapping in brain function areas of perception and action) Higher tendency of mimicry with someone we like, may smooth interactions. Positive consequence of being mimicked, more positive feeling towards the person, and more prosocial behaviour.

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