BUS 402 Lecture Notes - Lecture 3: Pillsbury Doughboy, Tim Hortons, Theo Parrish
Document Summary
The basic problem- solving bene ts that consumers are seeking. The nonphysical attri- butes of the product, including product warranties, nancing, product support, and after-sale service. 1. consumer products: products and services used by people for their personal use. Specialty products/services: strong preference is showered by consumers. Lots of time and effort is put to nd the right product. Example-luxury cars, legal and medical professionals, designer apparels. b). Shopping products/services:-consumer will spend a fair amount of time to compare alternatives. Convenience products: for which consumer is not willing to spend any time. Example: bread ,soap d). unsought products/services:-consumer doesn"t know that they exist. Lots of promotion and marketing has to be done for it. Product mix-the complete set of all the products that are offered by a rm. Product line (oral care)-group of associated items which a consumer together or think of them as of a similar nature. Product category(tootpaste)-assortment of items that consumer sees as reasonable substitute for each other.
