BUS 300 Lecture Notes - Lecture 7: Quickbooks, Quicken, Intuit
Document Summary
Media phone combines the power of a pc with the always-on functionality of the home telephone. In-stat has conducted extensive research to estimate market demand and product characteristics desired by customers. People who verbally answer an interviewer"s questions or provide answers to written questions. A survey that emphasizes contacting respondents who are a representative sample of the target population. Surveys attempt to describe what is happening, what people believe, what they are like, or to learn the reasons for a particular business activity. Survey research is descriptive research: identifying characteristics of target markets, measuring consumer attitudes, identifying information regarding activities that could make the company more green . Surveys can be both quantitative and qualitative. Gathering information via surveys is: quick, inexpensive, efficient, accurate. Intuit is the maker of quicken, quickbooks, and turbo tax software. The company"s net promoter survey indicated how likely someone is to recommend their product to someone else.
