COMM 223 Lecture Notes - Lecture 2: Mobile App, Bionics

• School: Concordia University
• Department: Commerce
• Course: COMM 223
• Professor: Hamid Shirdastian

Document Summary

It goes without saying that the technological world keeps on expending and innovating thus offering an array of new products and knowledge that outline our near future. In the technological aspect of the macro-environmental analysis, there are various newly developed technologies creating products and market opportunities for marketers and business owners. According to dunbar medical website, four technology trends are influencing the market: social media, mobile apps, sensor technology and fitness tracking devices and bionics. Social (cid:373)edia itself is (cid:374)ot a (cid:373)oder(cid:374) te(cid:272)h(cid:374)olog(cid:455) (cid:271)ut it"s the wa(cid:455) that it is (cid:271)ei(cid:374)g e(cid:454)ploited that we can consider revolutionary. As social media offers a platform of communication between trainers and customers, the two parties can exchange information about training sessions, exercises, changes in scheduling and so on. Also, the platform allows gym businesses and personal trainers to gain notoriety in the market and attract new customers. Mobile apps are helpful to upgrade the management of the business.