RTA 989 Lecture Notes - Lecture 1: Digital Economy, Economic Model, Network Effect
Document Summary
Emerging = constant flux/global scale disruptive (disrupt existing markets and companies), sets of practices (haven"t become established), emerging on the global scale (in a particular place), Media = means of digital transmission not a mass media. Convergence = transition of media production such as (development > consumer) coming together in a discrete form for easy accessibility and efficiency. Concepts > enablers (networks, internet in sandwich layers) traffic, top bread, the platform you connect to media. Broadband - (the key enabler, without it our networks would be slow, high-speed, no. Mobile - (accessibility, essential, on-the-go, social networking sites, efficiency) Globalization - (technical/economic), markets becoming integrated, market conditions. Venture capital (vc) - large scale investment, for startups/mid-scale, the element of risk, willing to invest, vc and technology are in a symbiotic relationship, vc funding are responsible for big technological and media startups. Economic model: demand side digital economy of scale,
