COMM 223 Lecture Notes - Lecture 19: Contract Manufacturer, Global Marketing

• School: Concordia University
• Department: Commerce
• Course: COMM 223
• Professor: Hon Fung Li

Document Summary

Global firm by operating in more than one country, gains r&d, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors. Economic community a group of nations organized to work toward common goals in the regulation of international trade. Countertrade international trade involving the direct or indirect exchange of goods for other goods instead of cash. Exporting entering a foreign market by selling goods produced in the (cid:272)o(cid:373)pa(cid:374)(cid:455)"s ho(cid:373)e (cid:272)ou(cid:374)tr(cid:455), ofte(cid:374) with little (cid:373)odifi(cid:272)atio(cid:374) Direct investment entering a foreign market by developing foreign-based assembly or manufacturing facilities. Standardized global marketing an international marketing strategy for using (cid:271)asi(cid:272)all(cid:455) the sa(cid:373)e (cid:373)arketi(cid:374)g strateg(cid:455) a(cid:374)d (cid:373)i(cid:454) i(cid:374) all the (cid:272)o(cid:373)pa(cid:374)(cid:455)"s i(cid:374)ter(cid:374)atio(cid:374)al markets. Adapted global marketing an international marketing strategy for adjusting the marketing strategy and mix elements to each international target market, bearing more costs but hoping for a larger market share and return.