COMM 223 Chapter Notes - Chapter 19: Foreign Exchange Controls, General Agreement On Tariffs And Trade, Barter
12 Dec 2016
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Major decisions in international marketing (6: looking at the global marketing environment, the international trade system. Watch out for restrictions on trade: tariffs, quotas, embargos, exchange controls, nontariff trade barriers. The world trade organization oversees gatt, imposes trade sanctions, and mediates global disputes. Gatt promotes world trade by reducing tariffs and other international trade barriers. Eu and nafta are economic communities, which consist of a group of nations organized to work toward common goals in the regulation of international trade: the economic environment. Learn more about the income distribution within the country (very low, low, medium, high): the political-legal environment. Consider the country"s attitudes towards international buying, government bureaucracy, political stability, and monetary regulations. Consider countertrade, which includes barter (direct exchange of goods and services), compensation/buyback, and counter-purchase: the cultural environment, the impact of culture on marketing strategy. Understand the ways in which consumers in different countries think about and use certain products before planning a marketing program.
