MARK 201 Lecture Notes - Lecture 2: Canadian Tire, Amusement Arcade, Ferrari F430

• School: Concordia University
• Department: Marketing
• Course: MARK 201
• Professor: m. errunzia

Document Summary

Choose the one alternative that best completes the statement or answers the question: which of the following involves adapting a firm to take advantage of opportunities in its constantly. 1) changing environment: annual planning, media planning, strategic planning, short- range planning, long- range planning, when a firm develops and maintains a strategic fit between its goals and capabilities, it is. What should our business be: a business portfolio, a mission statement, operational strategies, marketing and functional strategies, objectives and goals, ________ should be market oriented and defined in terms of ________. 6: objectives; competitors" threats, strategic plans; company needs, mission statements; customers" needs, annual plans; product needs, long- range plans; company needs. 11: to satisfy basic supplier needs, to satisfy basic stockholder needs, to satisfy basic owner needs, to satisfy basic partnership needs, to satisfy basic customer needs, revlon has clearly defined its mission of selling lifestyle and self- expression.