MARK 201 Lecture Notes - Lecture 3: Entertainment Center, Financial Intermediary, Consumer Organization

• School: Concordia University
• Department: Marketing
• Course: MARK 201
• Professor: m. errunzia

Document Summary

Choose the one alternative that best completes the statement or answers the question: you are directed to study the actors close to the company that affect its ability to serve its. 1) customers- departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying: the marketing environment, the microenvironment, the demographic environment, the global environment, the macroenvironment, which of the following terms is used to describe the factors and forces outside marketing that affect. 3) factors that are larger societal forces affecting your company. 1: which type of organization helps companies stock and move goods from their points of origin to. 7: physical distribution firms, marketing services agencies, financial intermediaries, resellers, wholesalers, currently, diego calabresa is employed by a firm that conducts marketing research and creates ads. 8) for other companies that help them target and promote their products to the right markets.