PSYC 2100 Lecture Notes - Lecture 4: Electrodermal Activity, Cognitive Dissonance, Balance Theory

• School: Carleton University
• Department: Psychology
• Course: PSYC 2100
• Professor: Jordan S

Document Summary

Attitudes are assessments of an object or event: can be complex or simple, do(cid:374)"t (cid:395)uestio(cid:374) (cid:449)he(cid:396)e they (cid:272)a(cid:373)e f(cid:396)o(cid:373) i(cid:374) the fi(cid:396)st pla(cid:272)e. Attitudes can be defines along three dimensions: affect: emotional processing, precursor of emotion. Attitude measurement is not simply restricted to psychology. Physiological measures: frequency or strength of a signal in the nervous system or skin (ex. galvanic skin response, brain waves, fmri) Can show us diverging patterns of results. Have multiple attitudes that can conflict, while you may have attitudes in your cognitive, might not act on them. Attitudes a(cid:396)e(cid:374)"t g(cid:396)eat p(cid:396)edi(cid:272)to(cid:396)s of (cid:271)eha(cid:448)iou(cid:396: just (cid:271)e(cid:272)ause you ha(cid:448)e a(cid:374) attitude does(cid:374)"t (cid:373)ea(cid:374) you"ll a(cid:272)t o(cid:374) it. Lapiere: travelled across usa with chinese couple during period of anti-chinese prejudice, only denied service at 1 of 250 places, whe(cid:374) he su(cid:396)(cid:448)eyed the(cid:373), (cid:373)ost people said they (cid:449)ould(cid:374)"t se(cid:396)(cid:448)e the(cid:373) (cid:894)but they. Why might we observe frequent failures in predicting behaviours from affective and cognitive aspects of attitudes.