BUSI 2101 Lecture Notes - Lecture 4: Operant Conditioning, Adaptive Learning, Classical Conditioning
23 May 2016
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Document Summary
A relatively permanent change in; knowledge, behavior, skills, values, preferences, understanding. Cognitive: to learn to know that - to recall, analyze, problem solve. Psychomotor: to learn know how - to learn a new skill, operate a machine, swim, or drive a car. Affective: to learn to like, fear, etc. Making you react in a specific way to something that didn"t make you react. Creates a conditioned response to an unconditioned stimulus that way before. Managers must be careful about what they incoheriently teach employees to make connections with. Reinforcement: using rewards to increase the likelihood of repeating behavior, positive rewarding favorable behavior, negative rewarding a behavior with removal of an aversive stimulus. Punishment: using punishment to decrease the likelihood or repeating the behavior, positive punishing behavior with aversive stimulus, negative punishing a behavior with the removal of a favorable stimulus. Extinction: doing nothing to decrease the likelihood or repeating the behavior (this includes stopping to provide the above reinforcements)
