PSYC 2P30 Lecture Notes - Lecture 1: Classical Conditioning
13 Jan 2016
School
Department
Course
Professor
Document Summary
Attitudes (outline): definition of attitude, tripartite model (abc"s, formation of attitudes, social learning, social comparison, genetics. Prejudice: negative attitude about a group and its members (origins: Spreading activation (linked to other attitudes in memory: social learning, classical conditioning of attitudes. Pairing of stimuli, so that previously innocuous stimulus gains a new response in organism (or person). E. g. neutral words (e. g. google) can gain meaning. Behaviour and reward can increase behavior, strengthen. Behavior and punishment can decrease behavior, weaken attitude attitude. Therefore, we often reward right views in children: social comparison. Festinger (1954): look to others to validate our social reality. Maio et al. (1994): gave norm information on other"s ratings of (fictitious) immigrants. Positive/negative norms -> positive/negative attitudes: genetic factors. Compare mz and dz twins (find higher correlation for mz) Find higher than by chance alone, across many attitudes. Some evidence that attitudes are heritable: 26 of 30 showered some genetic heritability some attitudes more heritable than others.
