PSYC 2P30 Lecture Notes - Stephen Leacock, Homeland Security Advisory System, Church Attendance
5 Apr 2013
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Attitudes: definition of attitude, tripartite models (abcs, formation of attitudes, social learning, social comparison, genetics, traditional yale approach. Prejudice: negative attitude about a group and its members: origins: prejudgment. A psychological tendency that is expressed by evaluation a particular entity with some degree of favour or disfavor. A favourable or unfavourable evaluative reaction toward something or someone, exhibited in one"s beliefs, feelings or intended behaviour. Attitudes can predict your abcs retrieved from memory: spreading activation (linked to other attitudes in memory) Ex: asking your attitude about st. catharines activates your attitude towards brock university. Formation of attitudes: social learning, classical condition of attitudes, pairing of stimuli, so that previously innocuous stimulus gains a new response in organism (or person) E. g. , neutral words can gain meaning (such as google) If negative encounter with a cat, it may result in a negative attitude towards the cat: crandall et al. (2011)
