MKTG 2P91 Lecture Notes - Lecture 1: Costco, Homesense
Document Summary
Specialty: not with the product how they treat their operation and product line such as fish stores and only focus on that: limited line: few more product line however little reduce depth they also made category killer which are department store like rona that hurt general merchandising stores due to low prices, general merchandise stores: general merchandise store have huge product line but little depth there three example of such: variety store, department store and mass merchandiser which are then broken in to off retailer, hypermarket and disc. Wholesale are defined by two things ownership and title flow 3 structure: manufactured owned, independent wholesaling, retailer owned coop, manufactured owned: owned by manufacture due to complexity of operation or speed need there is 5 types: sale branch (good and sellers), sale office (only seller), trade fair (temp. display good to retailer), merchandise mart (permanent version of trade fair)
