MKTG 2P91 Lecture Notes - Lecture 1: Retail, Total Quality Management
Document Summary
Installation: big investments capital investment, it takes time to negotiate, buyer and seller work together to come up with best solution, they look for efficiency and effectiveness over price (assembly line: equipment accessories: less of investment time used and spend than compared to installations (computers, components and material: finished product of one company become a wip of another (lexus car take boss speakers, raw material: material extracted from natures such as wood, oil, minerals that are used o in production. Introduction: product enter market no competition usually negative gains here, marketers try to get early adapters to try product in order to get product moving: growth: product has caught on fire people are buying a lot, a lot of gain here, competition enter, wom, maturity: product has reached it peak market, competition has maturated with it, steady income, supply > demand, heavy marketing to show difference, decline: revenue starts falling, purchasing start falling overall industry starts to fall.
