Business media categories (for brief and report) Magazines (the economist, newsweek, business review ect. ) Planning, defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. Organizing, assigning tasks, grouping of tasks into departments and allocating resources to departments. Leading, involves the use of influence to motivate employees to achieve the organization"s goal. Controlling, monitoring employees" activities, keeping the organization on track towards its goals, and making corrections as needed. Organizational performance the organization"s ability to attain its goals by using resources in an efficient and effective manner: Effectiveness, the degree to which the organization achieves a stated goal. Efficiency, the use of minimal resources, raw material, money and people. Conceptual skills, cognitive ability to see the organization as a while and the relationship among its parts. Humans skills, ability to work with and through other people to work effectively as a group member.