MKTG202 Lecture Notes - Lecture 2: Grounded Theory, Participant Observation, Data Analysis
28 Aug 2018
School
Department
Course
Professor
Document Summary
Motivation for the research- what seems to be the problem, or the significance of the problem. Attribution of possible reasons that causes the problem. Sources of information that can help address the problem. Summary of what are learned from the information to date. What have you learned from your exploratory research that you didn"t know before. Your exploratory study: via qualita vititive methods to find who, what, how, when where, and why. Draw from your exploratory findings to plan for quantitative research. Corresponding parts in the final report part 1-3 background, 5-7 information needed and rq. How different factors will affects a group i. e. providing two scenarios and recording them. A problem definition indicates a specific marketing decision to be clarified or problem to be solved. It specifies research questions to be answered the objectives of research. The process of defining the problem involves several steps. State the reseatch questions (hypothesis) and research objectives.
