BBA102 Lecture Notes - Lecture 4: Bachelor Of Business Administration, Mass Media

• School: Macquarie University
• Department: Business Administration
• Course: BBA102
• Professor: Dr Alison Barnes

Document Summary

Managers and organisations are influenced by the environment. Environmental uncertainty how well managers can understand or predict the changes and trends in the environments affecting their organisation. Distributors: who an organisation gets to distribute its products can affect profitability. Strategic allies: two organisations that join forces to achieve advantages neither can perform as well alone. Local communities: organisations are affected by whether they are viewed positively or negatively. Financial institutions: banks, finance companies and credit unions. Government regulators: agencies that establish ground-rules under which organisations may operate. Special interest groups/ngos: groups whose members try to influence specific issues. Mass media: print, radio, tv and internet. General economic conditions and trends: unemployment, inflation, interest rates, economic growth that (cid:373)ay affect a(cid:374) orga(cid:374)isatio(cid:374)"s perfor(cid:373)a(cid:374)ce. Technological forces: new developments in methods for transforming resources into goods and services. Sociocultural forces: i(cid:374)flue(cid:374)ces a(cid:374)d tre(cid:374)ds origi(cid:374)ati(cid:374)g i(cid:374) a cou(cid:374)try"s, a society"s or a culture"s hu(cid:373)a(cid:374) relatio(cid:374)ships a(cid:374)d values that (cid:373)ay affect a(cid:374) orga(cid:374)isatio(cid:374)