JRL 101 Chapter Notes - Chapter 11: Quaker Oats Company, Public Service Announcement, Adwords
Document Summary
What is advertising: any form of non-personal communication about an organization, product, or service, or idea by an identified sponsor. People in the us lived in a real communities with people of similar ethnic, racial and religious backgrounds: 1800"s. Industrial revolution, people move into cities, work for wages with people of diverse backgrounds. Media would replace church, family, and community in shaping public opinion: fears. Going from work done by hand in small shops to mass production of goods in factories: modernization. Changing from a society in which peoples identities are fixed at birth to a society where people can choose who they want to. Where there are as many or more goods available as people are able to buy. A word or phrase attached to prepackaged consumer goods so they can be better promoted and identified. Early brands still strong today include quaker oats: economy of abundance, brand names.
