COM 1040 Chapter Notes - Chapter 13-15: Institute For Operations Research And The Management Sciences, Actuate Corporation, Technological Determinism
Document Summary
P a t c h e t t | 1. Concurrent media use use of two or more media systems simultaneously. Technological determinism belief that technologies determine social structure, cultural values, and even how people think (compare with social shaping of technology and social construction of technology) Social construction of technology belief that people determine the development of technology and ultimately determine social structure and cultural value (compare with social shaping of technology and technological determinism) Social shaping of technology belief that both people and technologies exert influence on social structure and cultural values (compare with social construction of technology and technological determination) Socialization impact of media depictions of relationships in media provide models of behavior that inform people about how to engage in relationships. Media equation people use the same social rules and expectations when interacting with technology as they do with other people. Parasocial relationships relationships established with media characters and personalities.
