MKT 101 Chapter 11: Retailing and Wholesaling
21 Jan 2019
Department
Course
Professor
Document Summary
Retailing: activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Shopper marketing: focusing the entire marketing process on turning shoppers into buyers as they approach the point of sale, whether during in-store, online or mobile shopping: specialty store. Retail store that carries a narrow product line with a deep assortment within that line: department store. Retail store carrying a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers: supermarket. A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products: convenience store. A small store located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods: discount store. A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume: superstore.
