COM 212 Chapter Notes - Chapter 12: Federal Trade Commission, Public Service Announcement, Patent Medicine
13 Jan 2017
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Ambient advertising or 360 marketing: advertising appearing in non traditional venues. Murketing: our susceptibility to marketing arises from our ignorance of its pervasiveness. Blinks: 1 second commercials between songs on the radio. Babylonian merchants were hiring barkers to shout out goods and prices at passersby. Siquis- pinup want ads for all sorts of products and services. Newsbooks- early weekly british pu(cid:271)li(cid:272)atio(cid:374)s that (cid:272)o(cid:374)tai(cid:374)ed ads (cid:862)the (cid:449)eekl(cid:455) (cid:374)e(cid:449)s(cid:863) British ads were exaggerated and used hyperboles vs. colonial ads were straightforward. Ads used by retailers for people to come to their businesses. Industrialization & civil war (cid:1005)84(cid:1004)"s telegraph (cid:373)ade (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) o(cid:448)er lo(cid:374)g dista(cid:374)(cid:272)es possi(cid:271)le. Volney b. palmer opened a branch in ny advertising agency invented. Civil war sped industrialization more factories needed (cid:1005)88(cid:1004)"s the telepho(cid:374)e & ele(cid:272)tri(cid:272) light i(cid:374)(cid:448)e(cid:374)ted. Magazines financially supported by advertisers rather then their readers. Advertising and professionalism: three factors combined to move the ad industry to est. professional standards.
