MKTG 4204 Chapter Notes - Chapter 12: Statistical Hypothesis Testing, Statistical Parameter, Null Hypothesis
28 Jan 2020
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Value, such as the population mean, is estimated based on a samples mean and its size. An assessment is made as to how much of a sample"s findings support a manager"s or researcher"s a priori belief regarding the samples mean and its size. Process of describing a dataset by computing a small number of statistics that characterize various aspects of the dataset. Descriptive analysis mean, mode, standard deviation, and range: describe the sample dataset in such as way as to portray the typical respondent and to reveal the general pattern of responses. Standard error, null hypothesis: procedures used to generalize the results of the sample to the. Association analysis correlation, cross-tabulation: determines connections or if two variables are related in a systematic way. Finds complex relationships for the variables in the dataset. Goal to report a single piece of information that describes the most typical response to a question.
