MKTG 448 Chapter Notes - Chapter 5: Social Media Marketing, Influencer Marketing, Whatsapp
Document Summary
Chapter 5: social media marketing as a cornerstone of strategy. How marketers are using social media to engage visitors. Where customers go for information and entertainment, marketers must follow. Old spice and android generate buzz in b2c markets. 86% of business marketers said their firm was using content marketing. Using people who are regarded as authorities in their field to help distribute brand content. How to be a successful at influencer marketing. Recognize that the federal trade commission regulates the conditions for disclosure of relationships between marketers and influencers. Join, participate in, and guide conversations that shape the perception of your brand. Create awareness and establish you and your organizatioon as a leader in thought and action in your field. Build communities of like-minded people and tap into their influence and power. Use social media to build engagement by sharing your activities and successes in the field. How businesses are using social media in the workplace.
