BUS-2600 Chapter Notes - Chapter 13-14: Sunglass Hut International, Bed Bath & Beyond, Tiffany & Co.
4 Feb 2020
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The 4 ps of marketing: place: the right product at the right price available in the right place to be bought be customers. What is retailing: all the activities involved in selling goods/services directly to final consumers for their personal use, retailing is a big business, t of goods/services sold globally by 2019. Includes non-store retailers such as via the mail, phone, direct-response tv, or online retailing: categorized based on , amount of service. Self service--customer performs own locate-compare-select process: convenience products, some shopping products, ex. Full service--complete sales assistance at every phase of shopping experience: results in higher prices, specialty products, ex. Tiffany & co: product line (length and width of product assortments) Specialty stores: narrow product line with deep assortment (sephora, sunglass hut: department stores: wide variety of product lines (macys, convenience stores: limited line of high-turnover convenience products (7-eleven, Circle k: category killers: giant specialty store (best buy, home depot, bed, bath, & beyond)
