MARKETNG 300 Chapter Notes - Chapter All: Stock Keeping Unit, Wine Bottle, Peanut Butter
Document Summary
Nutrition labeling and education act of 1990: required sellers to provided detailed info on food products, regulates terms like low-fat, high fiber and light, hot issues: serving sizes, nutrition, and gmo labeling. Video: about new food labels by the obamas, first changes in 20 yrs- including added sugars: gmo= genetically modified organisms- eu must stricter. About 13 states had things proposed for it, but nothing enforced. Bar code= very helpful, can reduce waste and improve bottom line. Wine bottle packaging turns into a rack: kleenex, )kea"s flat pack packaging for them. Minimizing waste and efficiency for them and minimize costs. So consumers could fit packages in their cars. Simple, easy to put together, easy to transport and assemble (done on a computer, then prototype is made, then tested, is passes sent to factory and mass produced) All inventory is controlled by robots before the: environmental packaging distribution centers.
