POLS 125 Chapter Notes - Chapter NA: 8 Congressional Elections: Advertising Mail

• School: University of Vermont
• Department: Political Science
• Course: POLS 125
• Professor: Deborah Lynn Guber

Document Summary

Campaign communications range from television advertisements, websites, social media platforms and door knocking. The funds at a candidate"s disposal, whether or not they are an incumbent and the competitiveness of the election determines how campaigns reach voters. Campaign communications are central to any bid for elected office. Television and radio enable candidates to convey emotional messages. Direct mail and email enable campaigns to disseminate targeted, customized messages. Websites and social media convey a great deal of information and can reach thousands of voters in minutes. Free media coverage is highly sought after, but can be difficult to attract and there is less message control.