MKT 3013 Chapter Notes - Chapter 18: Binge-Watching, Cold Calling, Sales
Document Summary
Study online at quizlet. com/_1rxn1e: 3 factors that determine. Budget: stage in the product life cycle. What stage in the product life cycle is this product in: 6 factors of. Persuasion: market share- need more resources to gain market share than to maintain. Does your product have the lead market share or is it trying to gain it from competitors: number of competitors- need more resources when more competitors, reciprocity: obligation to give when you receive. In social obligations, people are more likely to say yes: scarcity: people want more of the things they get less of, authority, consistency, linking: people prefer to say yes to people they like. Partnership between business org and a charitable org. Offer a prize in exchange for consumer actions requiring skill. Frequency of your ad stays pretty constant throughout the year. The cost of showing your ad to 1000 individuals/households.
