CCI 150 Chapter 2: Ch 2
3 Mar 2017
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Document Summary
Us media privately owned and operated for pro t. Penny press- inexpensive, widely circulated papers that became popular in the 19th century. Synergy- combination of effects that is greater than the sum of the individual effects: a combined company can offer more value, cost savings, or strength than two companies separately could. Vertically integrated- controlling all aspects of a media project, including production, delivery to consumers in multiple formats, and the promotion of the product through other media. Local cable television systems- companies that provide cable tv service directly to consumers" homes. Long tail- portion of a distribution curve where a limited number of people are interested in buying a lot of different products. Short head- portion of a distribution curve where a large number of people are interested in buying a limited number of products. Consequences of the long tail: democratization of means of production, democratization of means of distribution. !1: greatly reduced costs of connecting suppliers and consumers.
