MKT 320F Chapter Notes - Chapter 5: Median Income, Longrun, Old Age
Document Summary
Chapter 5: demographic dimensions of global consumer markets. -target marketers believe the customers should be the focus of all the business and marketing activity. -to exist, markets need people and money so we examine populations and income data from various countries. -literacy, population density, and technology use also affect marketing strategy decisions. -these give good indication about the potential in various global markets. -populations is becoming more concentrated: population density is important to marketers because if the population is vastly spread out it makes it difficult and expensive to adjust time and place discrepancies between producers and consumers (ex. Gni / total population; gives us some idea of the income level of the people in that measure that is similar to gdp, but gni does not include income earned. : the total market value of all goods and services provided in a country"s: gni per capita:
