MKT 320F Chapter Notes - Chapter 1: Marketing Ethics, Customer Relationship Management, Ert3
Document Summary
Marketing is much more than selling and advertising. -marketing is apart of your daily life and will continue to be for the remainder of it especially as a consumer making decisons. -marketing will be important to your job; it can help you do your job better even if you have a nonmarketing job and it is important to the success of every organization. -marketing plays a huge role in economic growth and development. -marketing encourages innovation- the development and spread of new ideas, goods, and services. -it takes thousands of organizations to satisfy the many needs of society; society needs some sort of marketing system to organize the efforts of the wholesalers, producers, and retailers to provide to society. -can be seen as micro view as a set of activities performed by organizations or a macro view as a social process; most of the time we are discussing it in the micro view.
