MIS 301 Chapter Notes - Chapter 5-4: Clayton M. Christensen, Disruptive Innovation, Kodak

• School: UT-Austin
• Department: Management Information Systems
• Course: MIS 301
• Professor: Rock Joshua

Document Summary

Kodak was once one of the most lucrative firms in the market, until photos became based on phones rather than print-out photos. Now, kodak is bankrupt and selling off assets to stay alive. Many large firms fail to make the transition to new technology emergences. Harvard professor clayton christensen developed a precise theory of disruptive technologies illustrates giant-killing market shocks, allows us to see why once-dominant fields have failed. I(cid:374)(cid:272)e these (cid:373)a(cid:396)kets do(cid:374)"t look att(cid:396)a(cid:272)ti(cid:448)e, (cid:271)ig fi(cid:396)(cid:373)s do(cid:374)"t dedi(cid:272)ate (cid:396)esou(cid:396)(cid:272)ed to developing the potential technology or nurturing a new customer base. Start-ups have been working with new, disruptive technology for awhile, so it is very hard for a firm to catch up and compete in the lucrative market. Paying attention to the trajectory of fast/cheap technology advancement and new and emerging technologies is critical to recognizing potentially disruptive innovation. Seeing the future involves removing short-sighted, customer-focused, and bottom-line-obsessed blinders. Increasing conversations across product groups and between managers and technologists.