ADV 315 Chapter Notes - Chapter 10: The Digital Age, Persil, Metrosexual
Document Summary
Chapter 10: the digital age since 2000- read textbook. The lost decade: the lost decade of the american economy. The financial crisis: 2008: slowest growth in the last 6 decades, big corp. were bankrupt, at the end of 2010, unemployment remained stuck at 9, people missed there mortgage payments after losing jobs. Household income in the us: 52,000 in 2000 v 49,377 in 2010. The receivers in the 21 st century: women and men. Blurred traditional gender roles: women married later in life or stayed single, men"s increased interests in parenting, fashion, and grooming products (metrosexual, gender based marketing/adv-> gender- free marketing. Ex: housewife ads mom"s in the kitchen to bleach getting rid of. Persil, bold and palmolive she"ll ask what these ads tried to reflect- a gender-free marketing! Lego: it"s as one of a kind as she is- girls are also in the ads- gendered roles not showing- boys playing with dolls and girl playing with nerf gun.
