ADV 315 Chapter Notes - Chapter 8: Auto Racing, Monster Energy Nascar Cup Series, A.D. Vision
Document Summary
Chapter 8- 1975: really important (strong purchase power!) People born in 1975 had the most purchasing power currently. The advertising industry increased efforts to increase diversity. Growing government agencies: warning notices had started to peak on every pack. Caution: cigarettes may be hazardous for your health: cigarettes could no longer be advertised on tv and radio. Virginia slims- professional women, sponsoring tennis tournament. Tv and radio to mailings, store displays ect. By the end of the 1970s, sports became a marketing tool and industry on a: miller, active sponsoring company in the us, particularly for sporting national scale events, sports fan and beer, football, baseball, and auto racing. Auto racing: multiple trademarks on their racing suits, shoes, helmets, and cars, fans are extremely loyal to sponsors (part of the family, jvc festivals. The brand name and jazz: playboy jazz festival, acl festival (multiple sponsors)
