JOUR 250 Chapter Notes - Chapter 4: Abs-Cbn Cable Channels, Interpublic Group Of Companies, Publicis
Document Summary
Pr finds higher favor/value in larger more complex organizations. Ceos/coo/chairman find pr more valuable than other parts of organization (when pr is reporting to them) Typical sections of pr department in large corporation: About half of people in pr departments have 2-5 people in department. Staff function - little or no direct authority. Indirectly influence the work of others through suggestions, recommendations, & advice. Power & influence result from access to top management. Advisory - line management has no obligations to take recommendations or even request them. Compulsory-advisory - organization policy requires that line managers at least listen to the appropriate staff experts before deciding on a strategy. Concurring authority - pr reviews & approves all materials & communications with external audiences o. Ex: operating division has to have pr approve a brochure before publishing. Legal integrated and coordinated approach to communication strategy. Most frequently outsourced activities: writing & communications, media relations, publicity, strategy & planning, event planning.
