JOUR 250 Chapter Notes - Chapter 19: Press Secretary, Crisis Management
Document Summary
Pr function of government agencies consist primarily of disseminating information. Pr specialists used to promote government services, orchestrate fund-raising, spread news of successes or crises, assist with smooth daily operations or crisis management, implement campaigns that address social issues, and help develop long-range plans and visions. Circulation of information = particularly prominent aspect of government communications. Pr professionals required to disseminate information clearly, efficiently, and to the widest number of people. Press secretary - pr person who manages media relations. Senior-level public affairs specialists counsel top management about communication strategies & how the agency should respond to crisis situations. Departments collaborate with pr agencies on major projects to design & implement research-based, creative campaigns to achieve high-priority goals for an agency or a department. Assists hollywood with movie productions (reviews scripts, advices producers on military procedures, and how to portray the military) Paos using social media as effective tool of disseminating information.
