BUAD 307 Chapter Notes - Chapter 10: Panel Data, Data Warehouse, Data Mining

• School: USC
• Department: Business Administration
• Course: BUAD 307
• Professor: Anthony Salmone

Document Summary

Lo1: identify the 5 steps in the marketing research process o. Analyzing data & developing insights (data --> info) Secondary data - collected prior to start of focal research project. Inexpensive external secondary data - u. s. census bureau (not o specific/timely) o o. Panel data - collected from group of consumers, organized into. Syndicated data - purchased from commercial research firms. Scanner data - obtained from scanner readings of upc labels at. Data mining - variety of statistical analysis tools to uncover previously unknown patterns in data/relationships among variables. 3. divided by average number of total participants. Churn - number of participants who discontinue use of service. Data warehouse - computer files storing all of firm"s customer info. Lo3: describe various primary data collection techniques o. Primary data - collected to address specific research needs. Qualitative research - used to understand phenomenon of interest o through broad open-ended responses.