ECN 121 Chapter Notes - Chapter 12: Perfect Competition, Marginal Revenue, Takers
Document Summary
Explain what it means for there to be free entry and exit in an industry. Explain why for an industry to be perfectly competitive, firms must have small market shares standardized products, and free entry and exit. An industry has free entry and exit when new producers can easily enter into an industry and existing producers can easily leave that industry. Calculate a firm"s total revenue, marginal revenue, and profit. Determine a firm"s optimal (profit maximizing) level of output. Explain what the price-taking firm"s optimal output rule is. The price-taking firm"s optimal output rule, a price-taking firm"s profit is maximized by producing the quantity of output at which the market price is equal to the marginal cost of the last unit produced. Explain why at the profit maximizing level of output, marginal revenue must equal marginal cost. Interpret what it means for a firm"s marginal revenue curve to be horizontal.