BUS 212 Chapter Notes - Chapter 5: Sardana, Brand Equity
28 Jun 2018
School
Department
Course
Professor
Acknowledgment from the entrepreneur that a universal based decision-making process isn't
reliable on all various situations that are involved in entrepreneurship, as described by
Murmanna & Sardana (2012). Also, getting an in depth look in the business and determine how
high or low the failure rate reflects on the targeted market before deciding big investments, can
play a significant role in brand equity. Strong decision-making strategies can help lower risk of
failure and be used as an opportunity to build team cohesion with conversations benefiting the
company.
Reference
Murmanna, J., Sardana, D.. (2012) Successful entrepreneurs minimize risk. Vol. 38. Iss. 1 (pp.
191-215). Retrieved from University Library.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Acknowledgment from the entrepreneur that a universal based decision-making process isn"t reliable on all various situations that are involved in entrepreneurship, as described by. Also, getting an in depth look in the business and determine how high or low the failure rate reflects on the targeted market before deciding big investments, can play a significant role in brand equity. Strong decision-making strategies can help lower risk of failure and be used as an opportunity to build team cohesion with conversations benefiting the company. Murmanna, j. , sardana, d (2012) successful entrepreneurs minimize risk.
