JMC 1100 Chapter Notes - Chapter 12: Deductive Reasoning, Wireless Telegraphy, Media Ecology
Document Summary
Explorer and found that there was a certain luxury in thinking about things that eluded clear-cut proofs. All-at-oneness - the way the sound was processed. Sounds came all at once and it didn"t matter how they were perceived. Sensory balance - all five senses were important sources of information. sight, smell, touch, and taste. Linear information processing: thought this altered people"s basic thought patterns, emphasis in deductive logic and on making sure that every thought connected well to the one that had come before. The medium is the message an attempt to summarize his view of human history. The medium (channel) determines the shape & substance of communication e. g. tv shapes how we think, no matter what show(s) we watch. Medium is the massage (it affects how we view ourselves and our world) Media ecology - the study of changes in the media environment.