MGMT 322 Chapter Notes - Chapter 13: Customer Relationship Management, Supplier Relationship Management, Business Process
Document Summary
Outline of chapter 13: supply chain management and marketing channels. Lo1: define the terms supply chain and supply chain management and discuss the benefits of supply chain management. Many modern companies are turning to supply chain management for competitive advantage. Supply chain the connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function. The philosophy behind supply chain management is that by visualizing and exerting control over the entire supply chain, supply chain managers can balance supply and demand needs, maximize strengths, and increase efficiencies at each level of the chain. Understanding and integrating supply and demand-related information at every level enables supply chain managers to optimize their decisions, reduce waste, and respond quickly to sudden changes in supply or demand. Supply chain management, when performed well, reflects a completely customer-driven management philosophy.
