PSYC 181 Chapter Notes - Chapter 11: Solomon Asch, Stanley Milgram, Peer Pressure
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O(cid:272)ial ps(cid:455)(cid:272)holog(cid:455): the s(cid:272)ie(cid:374)tifi(cid:272) stud(cid:455) of ho(cid:449) a(cid:374) i(cid:374)di(cid:448)idual"s thoughts, feeli(cid:374)gs, a(cid:374)d behaviors are influenced by others. Social influence: when the thoughts or behaviors of an individual are influenced by other people or groups. 3 fundamental human motivations: accuracy humans are motivated to form accurate perceptions of reality. Other ppl may have info you need so following their influence may help you stay safe/achieve goals: relationship maintenance following directions/leadership of others allows you to preserve and maintain social relationships. Social world runs more smoothly when everyone cooperating: favorable self-concept most people motivated to feel good about themselves; going along w/ norms produce positive feedback. Social norms develop because of desi(cid:396)e to (cid:271)e (cid:862)(cid:272)o(cid:396)(cid:396)e(cid:272)t(cid:863) a(cid:374)d (cid:373)oti(cid:448)atio(cid:374) to (cid:271)e so(cid:272)iall(cid:455) accepted by others. Social norms are often stronger regulators of human behavior than formalized laws or policies. Idea of creating new social norms used to change behaviors i. e. littering, recycling, drug addiction.
