COMM 491S Chapter Notes - Chapter --: Media Consumption

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Children are claiming that the internet is more important than television (lee and chae, 2007). Parents are starting to buy children tv"s for their own rooms, which is an indication that watching tv is becoming more of an individual activity rather than a group activity (rideout and hamel, 2006). Tv remains the dominant medium that children both use and share with family members (rideout and hamel, 2006). Co-using media tends to decrease in frequency as children gain more independence (sang et al 1992). Definition is unclear as to what background television actually is. Can be measured by asking parents how often the television is left on regardless of whether anyone is watching it or not. Can also be defined according to the relationship between the content and the viewers available in the household. Quite common in the u. s. , usually reporting the tv being on for half or most of the day (masur and flynn, 2008)

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