COMM 491S Chapter Notes - Chapter --: Social Learning Theory, List Of Jimmy Neutron Characters, Spongebob Squarepants
13 Mar 2017
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Gender representations on disney channel, cartoon network, and nickelodeon broadcasts in the united states . Hentges, meier, and bartsch (2007) found that the nature of gendered representation in commercials depends on the age of the target audience and the specific product being advertised. Study was done on aggression on three major networks for children (disney, cartoon. Females expressed more social aggression whereas males were physical aggression. A lot more physical aggression on cartoon network than any other network. Study was done between male and female superheroes on such networks. Not much of a difference between male and female superheroes were found. Much more male presence of superheroes than female. Could be because of a predominantly male targeted audience. All in all, there is almost no research that has directly examined gender stereotyping as a function of the gender of the network"s target audience. There is a positive relationship between television viewing and endorsement of gender-stereotypes (williams, 1985) .
