COMM 121 Chapter : Schlosser Reading Notes.docx
Document Summary
Ch. 2: your trusted friends: ray a. croc museum filled with endless merchandise, interactive exhibits, etc, similarities between mcdonald"s corporation & walt disney company, walt and ray both played central roles in creation of new american industries, same vision for america, same optimistic faith in technology, same conservative political views; both charismatic figures, kroc more influential; his company inspired more imitators, wielded more power over the u. s. economy; mascot even more famous than mickey, both were masterful salesmen, perfected art of selling things to children; led many others to aim marketing at kids, making youngest consumers into a demographic now studied, analyzed, targeted by large corporations, kroc used same basic technique to sell things: tailored his pitch to fit buyer"s tastes, contacted disney to have mcdonald"s in disney; they wanted to raise prices by 5 cents, kroc did not give in.
