ECON 101 Chapter Notes - Chapter 5: Demand Curve, Independent Goods, Normal Good
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ECON 101 Full Course Notes
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Objective one: measure the responsiveness of the quantity demanded to price changes, using the price elasticity of demand. Price of elasticity of demand - a measure of how responsive buyers are to price changes. It measures the percentage change in quantity demanded that follows from a one percent price increase. Price elasticity of demand = percent change in quantity demanded / percent change in price. But, use the absolute value and ignore the negative sign. That means that the absolute value of the price elasticity of demand is simply the price elasticity of demand with the negative sign dropped. We can say a larger elasticity means a larger percentage change in the quantity demanded. Example: when uber cut fares in nyc by 15%, they found that demand for rides increased by 30 percent. Absolute value of the price of elasticity of demand = |30% / When buyers are very responsive to price, economists describe their demand as elastic.