BTW 250 Chapter module 10: subject line, positive and informative messages, goodwill ending, PAIBOC
19 Sep 2018
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In an informative or positive message, you expect the audience to respond neutrally to the message or to be pleased. Information about procedures, products, services, or options. Announcements of policy changes that are neutral or positive. Changes that are to the reader"s advantage. To give info or good news to the reader/reassure the reader. To have the reader read the message, understand it, and view the information positively. To build good image of the writer/writer"s organization. To cement a good relationship between the writer and the reader. To reduce/eliminate future correspondence on the same subject. Aids in filing and retrieving document, tells readers why they need to read the document, and provides framework in which to set what you"re about to say. Make subject specific enough to differentiate that message from others of the same subject. Make subject line concise - usually no more than 10 words. Make subject lines appropriate for the pattern of the organization.
