ITEC 1301 Chapter Notes - Chapter 5: Order Processing, Enterprise Resource Planning, Marketing Automation
14 Oct 2016
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Document Summary
6:38 pm: an introduction to electronic commerce. Transactions between consumers using a third party. Use of tech to simplify the sharing of info. G2g- gov to gov: mobile commerce. Icann created a . mobi domain to help attract mobile users to web. Expected to grow to more than 1/2 billion customers shopping by mobile devices by. Electronic retailing/e-tailing: direct sale of products or services by biz to consumers through electronic storefronts. Cybermall: single web site that offers many products. Pulls multiple buyers and sellers into one virtual place. Key sector of wholesale e-commerce spent on manufacturing, repair and operations (mro) Electronic exchange: electronic forum where buy and sell goods, trade market info, and run back-office ops. Consortium-operated exchanges: group of competing companies with common procurement needs. Independent exchanges: open to any set of buyers and sellers within market. Market segmentation: use data to specify markets and target them. Quick research and then buy shares in company in few seconds.
