PUR 4932 Chapter Notes - Chapter 2: Internet Celebrity, American Express
6 Aug 2019
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Document Summary
Matt king is an in uencer with 1. 1 million followers and has partnered with multiple brands for campaigns and sponsored posts. He became famous online through vine a now shut-down video app. When vine was shut down, he began creating comedic content for. Youtube, instagram, and twitter, as well as running a photography page. He can be classi ed as a social media personality and actor. He has an account on in uence. co where he reports his engagement rate on instagram as 12. 6%, with about 145,000 likes and an average 481 comments per post. Paying for a sponsored post on his instagram page costs at least ,500, and can go up from there. He"s worked with brands like monster energy, pop chips and love. In this post, we will be examining his partnership with american express. American express is a nancial service corporation that has been around since the.
