PUR 3000 Chapter Notes - Chapter 11: Family Values, Hearing Aid, Millennials

• School: University of Florida
• Department: Public Relations
• Course: PUR 3000
• Professor: Sora Kim

Document Summary

Diversity is the most significant aspect of the mass audience in the united states. Public relations campaigns are also designed to reach specific audiences that are defined by age, gender, income and lifestyle -technology is often used to segment the mass audience and compile related valuable information about target audiences. Income of hispanics is the highest among minority groups. Hispanics -largest and fastest-growing demographic group in the united states. Blacks have a longer history in american and that english is the native language. Asian americans -the most affluent and well-educated minority group. Understanding ethnic values -multicultural consumers tend to be more loyal to brands that make an attempt to reach them in ways that are culturally relevant -a strong community relations program is one way to effective reach ethnic audiences. The top five sources of advice are parents, doctors, clergy, friends and teachers -as avid and skilled internet users, millennials remain savvy about unfiltered and unpoliced content.